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Notting Hill Housing

Planning approval for Reynard Mills, Brentford

Redwood devised and delivered local pre-application consultation on plans to redevelop Notting Hill Housing’s Reynard Mills site in Brentford with almost 200 new homes.

Previous proposals put forward by another applicant met strong and repeated local opposition, and it was essential to establish a meaningful dialogue with the local community to find a way forward.  This included two large public consultation events, with the second showing how feedback had been carefully considered and used to amend the plans as well as a series of meetings with key stakeholder groups and elected representatives.

Overall the consultation played a very important role in helping to better understand the views of local people and in shaping the final planning application.

The effort invested in the process proved invaluable, leading to a resounding approval.  The chairman of the planning committee praised the approach taken and even said he wished other developers would follow Notting Hill’s example.

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