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Edward Symmons' appointment on Fabric secures widespread coverage

4 June 2010

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Edward Symmons has secured a major appointment from administrator PwC to seek a buyer for Fabric - the iconic London nightclub, and, as the firm's retained PR consultancy, Redwood liaised closely with the the partner heading up the job, to prepare and agree a press strategy that would secure maximum exposure for both the firm and the sale. The intention of this was two-fold - to raise awareness of the fact the club was on the market to encourage potential purchasers and to develop the profile of Edward Symmons by linking it with this major case.

The strategy was successful and coverage of the administration, the marketing of the club as a going concern and Edward Symmons' involvement was secured in The Times, City AM, FT.com, Property Week, Estates Gazette, NME.com, MusicWeek.com and the Morning Advertiser amongst many other online business sites, music sites and blogs.