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Redwood publicises the launch of the Threadneedle Low Carbon Workplace Trust

15 March 2010

Threadneedle appointed Redwood in February to advise on the press relations surrounding the launch of a new fund and on 11th March the button was pressed to put our strategy into action.

The Threadneedle Low Carbon Workplace Trust, a partnership between The Carbon Trust, fund manager Threadneedle and developer Stanhope plc, aims to significantly increase the availability of high specification low carbon commercial property in the UK.

The Trust aims to raise £100m in the next 12 months and up to £350m within three years from institutional investors so the national and institutional press were our main targets.  A series of interviews secured widespread coverage including FT online, Property Week and a full page spread in the Saturday Times, with good follow-up in the institutional trade press.  Opportunities for features contributions and future profiles were also lined up for the client.