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Tower 42 Bird Study Group Takes Off

7 April 2010

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On Wednesday 7th April the pioneering 'Bird Study Group' got underway at Tower 42. Conceived by The One Show's, David Lindo (aka The Urban Birder), this unique project will study and collate data on the number of species and individual birds that pass across London during spring and autumn migrations.

The Tower 42 Bird Study Group is the first of its kind in the world and will enable bird surveyors to scan the London skyline from the highest urban bird observation point in the UK, if not the world. Redwood worked with retained client Tower 42 and the Bird Study Group to maximise coverage of the distinctive project, securing excellent pre and post event coverage across a range of media (including BBC London News, BBC London Radio, the FT, the Guardian and City AM).

BBC London coverage:

http://news.bbc.co.uk/local/london/hi/people_and_places/nature/newsid_8590000/8590009.stm