With the #RyderCup back on European soil for the weekend, we’ve spotted a flurry of retailers jumping on its coat tails to advertise their products. We’re debating in the office, just how effective are these short-term sport tie-ins? #TeamEurope #golf https://t.co/4xNJ8wqd4z pic.twitter.com/dW3UU20eW0
— Redwood Consulting (@redwoodcomms) September 28, 2018