What a difference a year makes. At last year’s MAPIC ‘retailtainment’ took centre stage as delegates learnt how to curate a fully immersive retail experience. This year, while trends up for discussion are unlikely to disappoint and no doubt will push the retail property industry to think outside the box, we anticipate conversations will be dominated by this seismic political change and the best way our industry can navigate it.
Donald Trump’s US 2016 Presidential Election success followed a divisive election campaign lasting more than 18 months. The electorate’s decision prompted leaders from across the globe to seek to demonstrate what steps they are taking in a bid to restore calm and reassure markets. Strong leadership to unite differing parties is now as important as ever to pave a positive way forward.
Any impact on the retail property industry is yet to be felt, but delegates at this year’s MAPIC are unlikely to welcome more uncertainty, following Brexit earlier in the year.
Politics aside, MAPIC is set to deliver its usual forward-thinking market insight. From ‘selfies’ and their new role in promoting a shopping centre to experiential design’s impact on consumer behaviour, the conference programme will ensure industry players are armed to respond and adapt to increasing pressure from consumers and retailers alike.