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Thought-leadership campaigns

Cluttons is a leading residential and commercial property company which operates internationally and employs over 600 staff worldwide.

As its lead PR agency in the UK, Redwood worked to raise the profile of Cluttons commercial divisions in the UK. Media relations was key tool and the team developed a solid pipeline of news stories, case studies and features which showcased the skills and expertise of the various teams.

In addition, Redwood positioned Cluttons as a thought-leader on relevant national topics such as business rates and the National Planning Policy Framework. Redwood liaised closely with the appropriate partners and the company’s marketing team to place informed commentary in target press including property and planning media as well as mainstream titles such as the Financial Times, Independent, Evening Standard and Sky News.

In addition, Redwood worked in close contact with Cluttons research department, which produced regular reports on property trends, themes and predictions. Redwood promoted these papers in media including the Times, Telegraph and BBC Online, coordinating the media approach to ensure maximum results.

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