Fareham Town Centre – Regeneration strategy engagement

Redwood Consulting has undertaken an intense period of work with RivingtonHark to develop a new regeneration strategy and action plan for Fareham Town Centre, on behalf of Fareham Borough Council. Since the council acquired Fareham Shopping Centre, situated at the heart of Fareham’s town centre, there has been an opportunity to deliver radical and meaningful regeneration for those who live, shop and spend time there.

Over a tight timeline of four months, Redwood has led a public engagement and communications strategy that has succeeded in gathering the ideas and views of over 1,100 people across a range of face-to-face and online platforms. Delivered via two phases of consultation, tactics ranged from workshops with officers and councillors, a coordinated press and social campaign and digitally-enabled questionnaires and interactive notice board.

Recognising a potential USP to make Fareham the Hampshire destination for families, a thread of the campaign focussed on harnessing the views of young people, parents and carers. ‘Make Fareham Fun’ ran over half term and included a colouring-in competition and an engagement pop in a local ping pong parlour.