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Islington Square

Supporting a £400m mixed-use regeneration scheme in a London borough

Islington Square is a £400m mixed-use regeneration scheme being delivered by Cain International. Redwood is instructed to deliver overarching communications consultancy across brand, marketing, construction, residential and retail communications.

Redwood also leads on communications around the leasing of 170,000 sq ft of new retail space at Islington Square. This entails events support (for example, at the annual REVO and MAPIC Conference) and delivering PR and media relations activity aimed at raising Islington Square’s profile in target property and retail press.

As Islington Square moves through its phased launch, Redwood’s current focus is to develop the strategy to transition the Islington Square brand from one that is focussed on leasing and construction, to one that can launch the scheme to consumers.

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