Islington Square
Redwood provides overarching communications consultancy for a major mixed-use regeneration scheme Cain International
Redwood provides overarching communications consultancy for a major mixed-use regeneration scheme Cain International
Islington Square is a £400m mixed use regeneration scheme by Cain International. Redwood was instructed to deliver overarching communications consultancy across brand, marketing, residential and retail communications aimed at raising Islington Square’s profile in target property and retail press.
Redwood’s recent focus was to shift media’s awareness of the scheme as being a solely residential led development to aid in the leasing of 170,000 sq ft of new retail space and 25,000 sq ft of office space. This entails events support (for example, at the annual REVO and MAPIC Conferences) as well as managing other sales and media events on site.
As the scheme moved towards launch, we also worked with placemaking consultants and a consumer PR team to develop a stronger sense of destination amongst consumers.