Marble Arch London BID
Media campaign to promote Marble Arch
Media campaign to promote Marble Arch
In May 2023, Redwood worked together with our client Marble Arch London BID to promote a stunning activation which celebrated the Coronation of King Charles III.
Across the Coronation weekend, a 16ft replica of the St Edward’s Crown, was installed in front of the Marble Arch monument, and visitors were able to take pictures of the attraction, as well as scan a QR code to learn about Marble Arch’s connection to the Royal Family.
To help promote the attraction, Redwood supported the BID by generating media attention around the attraction. This involved an image-led press campaign which showcased the giant crown, alongside some commentary from the BID Chief Executive which encouraged visitors to come to the area over the Coronation weekend.
Following a media push, the attraction was covered across a wide variety of different news outlets, including BBC News, Secret London, Planet Radio, Evening Standard, and Reuters.
This media interest, as well as plenty of social media coverage, meant that thousands of visitors came to Marble Arch over the Coronation weekend to see the crown, and visit local businesses whilst in the area.