Newcastle city centre transformation

Appointed by Newcastle City Council to provide communications and stakeholder engagement support for the transformation of Newcastle City Centre. This role includes providing strategic advice and support around various initiatives, including recovery as the city reopens following COVID-19.

Redwood has worked closely with the council’s communications team to deliver a suite of messaging, Q&As and communications strategy to span the lifecycle of the project, running parallel with advice as to how the proposals can aid the city. Redwood advises on media activity relating to the proposals, including placing proactive pieces and handling reactive enquiries.

Redwood advises on stakeholder engagement, including digital strategies for engagement at such a time when we are unable to meet face-to-face. Strategies to reach all audiences – including Councillors, key local businesses and residents have been carefully crafted to make sure all methods of engagement are open to all and will gather feedback to bring proposals forward as a collective.