Redwood Consulting supported NewRiver REIT in a key messaging exercise, to inform the language and business story represented in its 2015 Annual Report. Having reached its fifth anniversary and undergone a tremendous period of growth, NewRiver was at an exciting point in its evolution, following the significant expansion of the portfolio.
The team worked with the company to review how it was being received in the marketplace and understand how its narrative and core message had evolved over the company’s five year history. Redwood also facilitated a key messaging workshop with the business leaders to stress test these message and realign the narrative to the strategic direction of the business.
NewRiver is a leading UK REIT specialising in retail and leisure investment, asset management and development. As at September 2015, NewRiver had £1 billion assets under management comprising 29 shopping centres, 19 retail warehouses, 16 high street assets and a portfolio of 360 pubs suited for mixed-use extension and asset management, in addition to a 1 million sq ft development pipeline.