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Old Market, Hereford

Communications support across the project life-cycle

Redwood Consulting was appointed by long-term client, Stanhope PLC to provide a comprehensive communications and stakeholder engagement strategy to support the delivery of Old Market, Hereford – the only major retail-led regeneration project to launch in the UK in 2014.

Over a four year period, Redwood worked with Stanhope and its partners Herefordshire County Council, to manage communications across the full project lifecycle – from the pre-application and community engagement stage to the construction phase and official opening in June 2014.

Located on the site of Hereford’s former livestock market, Old Market is a 310,000 sq ft open air retail development comprising eighteen shop units, including a Debenhams spanning across three floors, and Hereford’s first Waitrose. The scheme represents a significant new leisure offer for Hereford with eight restaurants, a café, five kiosks, a six-screen Odeon cinema and new public squares and spaces. The development generated 1,100 jobs and pushed Hereford 29 places higher in the UK retail rankings to 90, also picking up the “New Centre of the Year” BCSC Gold award at the BCSC Annual Dinner 2014.

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