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Oxford Properties

Corporate communications to international firm

Redwood Consulting supported Oxford Properties’ entry into the UK property market in 2009, delivering strategic counsel, media relations and wider corporate communications services targeted at delivering the company’s European growth ambitions.

A co-ordinated programme of national and trade media introductions and interviews built relationships for Oxford Properties’ senior team, fostered understanding of the business and its objectives and opened lines of communication with the press. Redwood also worked with Oxford Properties on portfolio-based campaigns, including the successful launch of The Leadenhall Building in 2013.

As a trusted advisor, Redwood’s role extended to wider corporate communications including a considerable and active focus on Oxford Properties’ CSR initiatives – in particular, education. Using an initiative delivered by the company’s North American division as a framework, Redwood spearheaded a University Partnership Programme in the UK, comprising a research competition for post-graduate Real Estate students.

The success of Redwood’s approach is testified by pan-industry recognition of the business and its investment and development strategy. Oxford Properties is viewed as one of the UK’s pre-eminent property companies.

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