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Schroder UK Real Estate Fund

Strategic comms delivery

Redwood is the retained PR consultant to the Schroder UK Real Estate Fund (‘SREF’), Schroders’ flagship real estate fund launched in 1971. Currently valued at £2.3 billion, the SREF portfolio comprises office, residential, industrial and retail assets across the UK.

Working closely with the fund management team, Redwood acts as the strategic communications and media relations agency for SREF, supporting and building the reputation of the fund, and providing communications support for a number of SREF’s prime assets.

As part of our role, we are responsible for delivering all corporate and transactional announcements, providing crisis management support and ongoing strategic communications advice. In addition, Redwood delivers proactive media engagement campaigns, including arranging press interviews and speaking opportunities, preparing features, comment and column pieces, and delivering tailored roundtable events and providing support at industry conferences.

Redwood is also retained as the PR agency for SREF’s two million square foot business, residential and leisure development, Ruskin Square in Croydon. Redwood manages all communications for the development, supporting the overall lettings strategy and helping to build the reputation of the scheme at a local, industry and international level.

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