Communications support for a significant mixed-used scheme
Redwood was appointed by Lincoln MGT to manage communications for Station Hill, Reading. The significant mixed-use scheme will have a transformative impact on the town and will go a long way to it achieving its long-held ambition of City status. Alongside almost 1,000 new homes and significant office accommodation, the project (which sits directly outside the station) will create a new focal point for the town and front door to Reading through substantial investmentĀ in new public spaces, landscaping, and greatly improving pedestrian accessibility.
There was a two-tiered media and stakeholder engagement campaign to echo the brand ethos. This needed to meet the two complex and sometimes conflicting objectives of securing pre-lets whilst also sensitively managing the complex planning picture to pave the way for a positive consent, which was achieved.
Redwood is now supporting the scheme though development and leasing phases.