Communications support for a significant mixed-used scheme
Redwood was appointed by Lincoln MGT to work to manage communications for Station Hill, Reading. The significant mixed use scheme will have a transformative impact on the town and will go a long way to it achieving its long held ambition of City status. Alongside almost 1,000 new homes and significant office accommodation, the project (which sits directly outside the station) will create a new focal point for the town and front door to Reading through substantial investment in new public spaces, landscaping, and greatly improving pedestrian accessibility.
The focus of the communications approach to date has been to develop a two tiered media and stakeholder engagement campaign that echoes the brand ethos. This needs to meet the two complex and sometimes conflicting objectives of securing pre-lets whilst also sensitively managing the complex planning picture to pave the way for a positive consent.