Managing Director Leslie Jones Architecture
Redwood began working with the leading architecture practice as it was undertaking an ambitious new business strategy following an internal management buyout.
Already highly regarded for their award winning retail projects, Leslie Jones Architecture wanted to raise the profile of its cross-sector experience in masterplanning, residential, mixed-use and transport schemes as well as raise its international profile.
Redwood worked closely with Leslie Jones’ board to undertake a comprehensive review of the practice’s marketing and communications outputs to ensure these are closely aligned with their business objectives. In addition, an extensive suite of key messages was developed.
In the first year of activity, Redwood rolled these messages out through the launch of a new website and refresh of marketing collateral. This was supported by a targeted media campaign, resulting in coverage in European and Middle Eastern press as well as core trade publications.
Redwood continues to work with the architecture firm, refreshing its business in line with recent successes in achieving its business objectives, including work on mixed-use, transport and international projects.
Redwood has also worked alongside Leslie Jones on Old Market Hereford and Southside on behalf of project owners and developers.