Redwood was brought on board by Personal Property Management as the firm rebranded to DeMachin. As part of the rebrand, the firm wanted to reemphasis its core values and high quality service to a clearly defined clientele.
To support DeMachin through this change and maximise their resources, Redwood recommended a communications workshop be undertaken with Diana Machin, founder and CEO, in order to develop a key messaging suite and a strategic communications plan that could be implemented by DeMachin.
Following delivery of the strategy, Redwood worked with Diana to refine these messages and adapt them for the new website as well as work through how the strategy would be implemented.
DeMachin has now successfully launched their rebrand including logo, messaging and website.