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Delivering a thought leadership media campaign and increasing visibility in the marketplace

Redwood Consulting represents independent property consultancy TFT as its corporate communications and public relations agency, acting as an extension of its in-house press office.

TFT provides development, built assets, engineering and sustainability advice to commercial property investors, developers, owners and occupiers. Our brief is to create opportunities for media coverage in the UK-built environment trade press, with a view to increasing exposure of the company’s expertise and, ultimately, help it win more work.

From the outset, we have developed and managed a media campaign to support TFT in growing its business in key industry sectors – as well as growing regionally across the UK/Ireland – and in raising the profiles of TFT partners/senior consultants as industry experts. We have achieved this through a rigorous monitoring of issues in the national and trade media as the basis for possible comment/thought leadership pieces and through regular contributions to planned feature opportunities. In addition, we have helped to promote TFT’s flagship announcements on a range of topics from appointments to new office openings.

During the past 12 months, our campaign has seen a threefold increase in the number of placed commentaries from TFT spokespeople on issues including decarbonisation, material reuse and retrofit. Other coverage includes articles on the company’s success in achieving B-Corp status and in-depth news analysis based on TFT’s sponsorship of – and participation in – the British Property Federation’s report into decarbonisation.

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