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The Lobby

International launch for new retail concept bridging clicks with bricks

As part of its targeted international communications approach for AMF Fastigheter, one of Sweden’s largest real estate companies, Redwood has recently launched its new Lobby concept in Sweden.

Located in the heart of downtown Stockholm, The Lobby describes itself as an “Innovation House”. The retail incubator space allows fledgling and internet brands to trial “High St” retailing in a curated environment. Redwood worked with AMF Fastigheter to profile the innovative concept, in the context of the wider online vs. bricks and mortar retail debate. Testament to the project’s success, Redwood has since supported The Lobby in its collaboration with FOMO to set up a similar concept in Gothenburg.

The team has also worked to promote the concept at international industry conferences (MAPIC and MIPIM) and arranged an international study tour with key stakeholders in the UK retail sector.

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