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Winchester City Council

New life in a timeless city

Redwood Consulting is retained by Winchester City Council to support its work with a development partner to communicate the regeneration of a key area in the centre city.

The Redwood team initially worked closely with the Council to develop a strong narrative and brand for the Central Regeneration Area (CWR) within a very tight timeframe, collaborating with internal and local stakeholders to set a new tone to dispel negativity around previous, failed schemes and political sensitivities. The approach demonstrates how the city is ‘Open for Business’ and redevelopment has significant residential, business and Council support.

Following a highly successful process to procure a development partner – Jigsaw – Redwood is currently working with the Council and Jigsaw to engage local people in the next stages of the design and deliver process.  The brand created for CWR is also being rolled out to other regeneration projects across the city.

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