Following a targeted and comprehensive communications strategy, our team is proud to announce that the £750 million Station Hill development adjacent to Reading Station has been granted planning approval, securing the renewed vision for the scheme.
This latest approval, brought forward by the joint venture between Lincoln Property Company and MGT Investment Management (Lincoln MGT), will create a new gateway for Reading, comprising up to 625,000 sq ft best-in-class office space, 750 private and affordable homes, and over 60,000 sq ft of new lifestyle-led retail and leisure space, including potential for a 200-bed hotel and later living accommodation, and two acres of public realm. This will deliver a new and improved landscaped entrance to Reading which will play host to a series of curated, community-focussed events.
Our team carefully prepared and managed a robust communications strategy which focussed on developing a two-tiered media and stakeholder engagement campaign that echoed the client’s ethos. The communications programme needed to meet the two complex objectives of securing pre-lets whilst also sensitively managing the complicated and multi-faceted planning picture to pave the way for a positive consent. This activity sat against a backdrop of a construction communications programme regarding the demolition of derelict buildings already on the site. We have also developed a long-term project strategy to ensure we can hit the ground running with early place making and destination building initiatives. The scheme will contribute towards the regeneration of Reading and will provide a valuable support function to the town centre as a major business location.
Alex Aitchison, Director of Development at Lincoln Property Company UK said:
“From the start on site in the Spring, to the completion of One Station Hill in 2024 – the real work starts now. However, we know that our focus on and expertise in placemaking will set Station Hill apart, and we are thoroughly looking forward to seeing our transformative vision for Reading become a reality.
“Station Hill will deliver an exceptional mixed-use environment offering a true live-work location adjacent to Reading Train Station and the start of The Elizabeth Line. The scheme has been designed to give occupiers and their employees an activated, energised ecosystem with amenities on hand and multi modal travel connections to draw on a wide pool of talent. The quality of the office space will drive occupier’s productivity and in a post Covid world, will help to bring employees back to the office to a safe and inspirational space.
“We believe in Reading’s potential, and this decision provides the positive momentum that the town needs at this crucial juncture. Not only will Station Hill provide an opportunity to improve the way in which people live, work, invest in and visit this town, it will create a platform for Reading to fulfil its potential as the true capital of the South East. The time for Station Hill is now.”