Redwood supported Lunson Mitchenall to announce that Adore Cosmetics, a US beauty brand, had launched to the UK market at Westfield London. Adore Cosmetics, is the latest name in a flurry of US retailers wanting to replicate stateside success in the UK market.

Lunson Mitchenall has been instructed to source further opportunities for Adore to expand this year, predominantly focusing on London and the South-East. The high-end beauty brand is already well established in the US and internationally, operating from 500 outlets worldwide.

The Adore opening follows Lunson Mitchenall appointment of Andrea Abrams as a full time company Principal in the US. As one of the first niche UK retail and leisure consultancies to expand into the US, this significant appointment will see Andrea bring Lunson Mitchenall’s skills to US retailers seeking to expand to the UK and Europe. She will also help to facilitate UK retailers’ expansion plans into the US.

Redwood has been retained by Lunson Mitchenall to provide corporate communications consultancy since 2011. Redwood is implementing an integrated communications strategy which ensures each of its divisions are supported in-line with the Lunson Mitchenall’s business development plan, both in the UK and abroad.