Barton Willmore invests in a perception audit

Leading planning and design consultancy Barton Willmore appointed Redwood to conduct a comprehensive perceptions audit.

Now completed, the results of the audit have contributed towards Barton Willmore’s longer term business planning.

Jenni Montgomery, business development director, Barton Willmore, said: “By guiding the development and execution of a comprehensive client survey including one-to-one interviews across the country, Redwood has supported us in gaining a fuller understanding of our clients’ perceptions, both of us and the industry. In turn, this has allowed the business to take a close look at our processes, such as training and communication, and identify key changes that will further enhance the client support we provide in future. It has been invaluable to us.”

Redwood carries out perception audits to identify key business areas for improvement according to chosen audience groups and deliver statistical and attitudinal data that enable businesses to integrate complementary communications and marketing programmes with their core activities.