Following Redwood’s recent appointment to manage PR for BCSC, a quartet from Redwood Consulting were delighted to attend the BCSC Purple Apple Awards last night (Thursday 10 May), held at the Brewery for the third year running.
The event, which is in its ninth year and was hosted by former rugby star Austin Healey, celebrates the marketing efforts of theUK’s retail industry. The evening saw judges award 43 merits and 8 Purple Apples to 42 centres nationwide, all of whom had implemented successful and innovative marketing campaigns in the face of challenging market conditions.
It was also a great evening for several of Redwood’s other retail clients, with the Manchester Arndale, the Mall Blackburn and the Southside Shopping Centre all taking home merits. The Mall at Cribbs Causeway was awarded the coveted Purple Apple for its Christmas Light Switch On and Concert.