This week a major investment was announced by Westminster City Council which would provide a welcome boost for West End businesses as they start their recovery from the Covid-19 pandemic.
Marble Arch Hill, a 25m high grass-covered pop-up viewing platform, will stand next to the Grade 1 listed national monument to give visitors a spectacular view of some of the capital’s most renowned locations and provide a shot in the arm for the hospitality sector as it helps to bring tourists back to the West End this summer.
We worked closely with our client Marble Arch London BID and its chief executive, Kay Buxton, to outline the benefits this attraction will have on its member businesses, in particular the many hotels and restaurants located across the Marble Arch and Edgware Road district.
Through sharing our own hospitality-focused press release and providing commentary from Kay, the BID was mentioned in a number of leading national, local and trade publications, and we also secured a live speaking spot for Kay on BBC London’s evening news programme.
Marble Arch Hill has certainly generated a lot of interest already, and we will be working with Marble Arch London BID to further promote the attraction as new details are revealed.
We also look forward to welcoming BBC London back to Marble Arch to give them early access to the hottest ticket this summer!