Newcastle City Council has unveiled its vision to transform the city centre as part of an ambitious recovery plan, working with a team of experts including Redwood Consulting.

The £50m City Centre Transformation Programme (CCTP) is a critical part of the council’s vision to improve the city centre, which has become even more important as the city looks to recover from the impact of Covid-19.

Redwood worked closely with the team at Newcastle City Council on messaging for the scheme, in addition to stakeholder strategies for different audiences as engagement begins with the businesses and residents of the city. The plans will see some big changes to the city’s environment, including moving forward with plans to remove vehicle traffic from Blackett Street in the heart of the city centre.

The council has already secured over £20million to begin transforming a number of city centre streets this summer which will provide confidence that the remaining £30m can be secured through a mix of grant funding and private investment with key partners.