Q1 2016 has seen Redwood deliver two different PR campaigns for Tower 42, the first brought 4G connectivity to the highest point in the UK and the second has seen over 1,000 runners race to the top of the City’s original skyscraper. Redwood has provided communications support to Tower 42, which first opened in 1981, for over 15 years.
4G internet in the clouds
On 9th February Redwood assisted Tower 42 and owner Kirsh Group with media launch of its new integrated 4G system, which makes it the tallest building in the UK with 4G internet connectivity across all 42 storeys.
Standing 600ft above street level, standard coverage antennas are designed to reach just that – the street – with signal starting to fade at around the 20th floor. However, thanks to a unique partnership between owner Kirsh Group and Vodafone, full 4G network and data coverage is now available throughout the building. A total of 371 antennas are providing 2G, 3G and 4G to the Tower 42’s 50 international companies, 2,500 employees and 1,200 daily visitors to the building’s restaurants and leisure facilities.
Working in partnership with Vodafone’s press team, Redwood was able to secure a number of journalists from both the facilities management and smart building press to attend the launch. Across the board coverage was also achieved, with a follow on piece appearing in City AM the day after the event and a full page spread in Property Week about the benefits Tower 42 offers its tenants.
Stepping for Shelter
Vertical Rush 2016 was back for its eighth consecutive year at Tower 42 and Redwood worked with Kirsh Group and charity Shelter to coordinate the annual charity tower running challenge.
The event on the 8th March will see business professionals, members of the press, public and celebrities alike participating in the challenge to ascend 932 steps to the top, all in aid of Shelter. Over 1,100 runners have signed up for this year’s event, including enthusiasts from the Vertical World Circuit. Set to raise £300,000 for the Shelter, Vertical Rush remains the charity’s most successful fundraiser as it looks forward to its 50th Anniversary next year.
In addition to supporting Shelter with the logistics of the event, Redwood plays a crucial role in maximising exposure for the event by working in partnership with Shelter’s press team.