This week, we were lucky enough to work with Cain International to announce that Islington Square is set to become the flagship headquarters of BAFTA and Emmy award-winning production company Fulwell 73.

Redwood looks after the B2B PR communications for Islington Square, promoting the destination through news, thought leadership and at key industry events. This announcement is further testament to Islington Square’s growing reputation as a new commercial and residential destination for London.

Fulwell73, the company, which is behind viral hits such as Carpool Karaoke, Bros: After the Screaming Stops, Sunderland ‘Til I Die and The Late Late Show, has outgrown its existing premises in Camden and will be taking a 15 year lease at the innovative hub in the heart of Islington. Fulwell 73 will operate across two buildings, comprising of 25,000 sq ft. It will host the post-production function of the business, as well as an open-plan office, café and terrace. The historic Edwardian façade will be retained to facilitate the post-production process.

It joins an eclectic mix of premium and emerging retail and leisure brands in Islington Square including: Scandinavian fashion giant COS; the boutique family members club -Maggie & Rose; enlightened vegan restaurant OmNom; gym operator Third Space, cooking specialist Borough Kitchen and a six-screen Odeon cinema. In addition to the 170,000 sq ft of retail and leisure space offered, Islington Square will feature 263 high-quality new homes and 108 serviced apartments, delivered by Galliard Construction. Developed by Cain International and its partners, it is expected to be one of the most anticipated openings of 2019

Richard Pilkington, Managing Principal at Cain International, commented: “Ahead of the launch next month, we are pleased to welcome Fulwell 73 to Islington Square. This addition will further strengthen Islington Square’s position as an exciting new London destination which will compliment the existing creative line-up currently residing in the area. Traditionally production companies have based themselves in Soho and Camden – it is a huge win to sign a name like Fulwell 73. Islington Square is a mixed-use neighbourhood and is a place where culture, wellbeing, performance and literature exist side-by-side – this signing really reinforces that message.’’