On behalf of Cluttons, Redwood coordinated an international media strategy to announce a strategic alliance and business venture with VPC Asia Pacific, which will see the two established property consultancies undertaking commercial property consultancy operations jointly across the region. The deal marks a significant milestone for Cluttons and reflects the firm’s growing international ambitions.
Redwood worked closely with Cluttons to deliver a comprehensive press plan, taking into account the unique challenges presented by a deal across two disparate time zones. The announcement was initially made through a full-page exclusive article in Property Week which coincided with an official signing ceremony and press conference in Kuala Lumpur. This was followed up with a number of press interviews, resulting in substantial coverage in both the UK and Far East.
Redwood worked alongside Cluttons’ in-house marketing team to help deliver the communications plan, which included the roll out and incorporation of new branding and marketing collateral, press releases and key messaging/Q&A documents.
Redwood provides strategic corporate communications consultancy across Cluttons’ multi-disciplined property teams, delivering a comprehensive communications plan designed to raise Cluttons’ corporate profile in line with its business growth strategy.