Redwood co-ordinates the re-launch of the CrownGate Shopping Centre following a major refurbishment project by owners

Redwood co-ordinates the re-launch of the CrownGate Shopping Centre following a £5 million refurbishment project by owners, The Crown Estate.

Last November Redwood was appointed to provide communications consultancy and strategic public affairs support to the scheme through a robust communications strategy within a local, national and political context.

In the lead up to the re-launch the team worked closely with retailers, and the local and regional media to ensure key messages reached a wide local audience. On opening day, Redwood welcomed The Worcester

News to the event and co-ordinated a number of interviews and broadcasts with members of The Crown Estate team. As a result of this work, Redwood secured front page coverage of the event in the influential local paper as well as online coverage.Last November Redwood was appointed to provide communications consultancy and strategic public affairs support to the scheme through a robust communications strategy within a local, national and political context.

In the lead up to the re-launch the team worked closely with retailers, and the local and regional media to ensure key messages reached a wide local audience. On opening day, Redwood welcomed The Worcester News to the event and co-ordinated a number of interviews and broadcasts with members of The Crown Estate team. As a result of this work, Redwood secured front page coverage of the event in the influential local paper as well as online coverage.