On Saturday 5 November, a member of the Redwood team travelled up to Luton to help co-ordinate a shopping trip to remember for 21 year-old student nurse, Salome Keriti. The £1,000 shopping spree prize, with TV personality Gok Wan, formed the final part of a portfolio-wide competition organised by Capital & Regional, the asset managers of The Mall.
Within their role as corporate communications advisors to The Mall Fund, Redwood works alongside Capital & Regional’s marketing team on their portfolio-wide campaigns. Redwood prepared materials for the pre-promotion of the Gok Wan competition across its nine UK centres and more press coverage is anticipated following the event.