For the first time since their appointment on BCSC’s PR remit back in Spring, Redwood managed the press relations for the leading retail property trade body’s annual conference in Liverpool in September.
Working in conjunction with BCSC’s Chief Executive, President and wider team, Redwood handled all news announcements around conference, securing extensive coverage with over 250 articles across national, regional, online and broadcast. Key news announcements included the body’s letter to the Prime Minster calling for more supportive policy to help the private sector kick start retail led regeneration in town and city centres across the country.
The Redwood team secured interviews on BBC regional radio and pages of coverage in the industry trade press on consecutive weeks. Journalists from across the sector attended the event, providing the wider Redwood team with a valuable opportunity to introduce clients from across the industry to influential figures from retail property.