Redwood makes room for Roomzzz at Edinburgh St James
As part of our role leading the communications and marketing for the £1bn Edinburgh St James project, Redwood recently announced a major pre-let deal secured for the scheme with Roomzzz, for a 73-room aparthotel. Working closely with the Roomzzz PR team to draft the announcement, an exclusive was secured with EG, as well as widespread trade coverage.
Completing the premium residential, hotel and cinema offer, the deal represents the latest in a string of debut signings at the development where complementing top-tier brands have been attracted to trade side by side at the largest retail-led mixed-use regeneration project currently underway in the UK.
Roomzzz is the latest accommodation brand to be announced for the development and follows the news that W Hotels will debut the first W Hotel in Scotland, W Edinburgh – marking the 5-star centrepiece of the development. Demonstrating continued confidence in the scheme, W Edinburgh also signed in May to operate 39 rooms in addition to the 214 already planned for the scheme.
Ed Webb, Director of Development Management for TH Real Estate, commented: “With over 1.5m international visitors making their way to the city each year, Edinburgh remains a strong choice for both UK and international leisure operators. The aparthotel Roomzzz, alongside W Edinburgh, the Everyman Cinema, rooftop restaurants, cafes, bars, shops, public spaces and homes, will create a bespoke destination, opening up a new vista with unique views across the city – creating a place that is actively sought-out by residents and visitors alike.”
Edinburgh St James is one of the UK’s largest and most significant regeneration projects currently underway and will incorporate a distinct blend of retail, entertainment, leisure and residential apartments to create an exciting new destination in the heart of the Scottish capital.