USS and Grosvenor recently announced the purchase of a portfolio of exclusive residential properties across Edinburgh and Glasgow. As USS’ retained communications agency, Redwood worked closely with Grosvenor’s PR consultants to develop a co-ordinated press plan for the announcement. The unique quality of the portfolio and the current focus on high-end residential as a key investment sector, meant the purchase was likely to attract strong interest.
An exclusive briefing was given to the Scotsman, following which, the press release was distributed to wider national and trade press.
The news generated significant interest, with coverage secured across outlets including the BBC, Property Week and Estates Gazette. Redwood successfully managed all follow up enquiries on USS’ behalf and ensured open lines of communication with the Grosvenor team at all points of the programme.