As part of Redwood’s strategic communications brief for leading professional retail property body BCSC (British Council of Shopping Centres), our team secured a coveted debate slot on Sky News for BCSC’s Director of Policy and Public Affairs Edward Cooke on Sunday trading.
Edward appeared on the late afternoon show hosted by news anchor Kay Burley as MPs were voting on the Government’s high-profile proposals to reform Sunday trading hours, with Redwood supporting BCSC in its call for reform of the outdated legislation.
On the back of the debate and vote in the House of Commons, our team also secured a share of voice in the national press including The FT, leading London paper City AM and leading trade titles Retail Week, The Grocer and Property Week.
Positioning BCSC in the Sunday trading debate is part of Redwood’s wider campaign for the body, which is aimed at influencing key industry leaders, political decision makers and media and shaping policy on issues including business rate reform and high street restructuring.
Redwood has also recently supported the launch of BCSC’s ‘Strategy 2020’; a bold and ambitious vision which will see BCSC renamed, rebranded and refocused.
The vision will reinforce and enhance BCSC’s position as the most respected, dynamic, authoritative and inclusive professional membership body promoting the interests of the entire British retail property industry.