AMF Fastigheter, the real estate arm of Sweden’s second largest pension fund, has appointed Redwood to help raise the company’s profile across Europe.
The appointment sees Redwood delivering a targeted communications campaign, focusing on AMF Fastigheter’s long-term approach to investment and ongoing revitalisation of downtown Stockholm.
Redwood will also support AMF Fastigheter’s current developments in central Stockholm and promote a major mixed-use development taking shape in the heart of the Swedish capital, due for launch in April 2014.
AMF Fastigheter owns 37 properties with 694,000 sq m of commercial real estate assets under management. Its holdings are mainly focused on urban commercial office and retail premises in Stockholm city centre and Gothenburg. AMF Fastigheter has a market value of approximately 44 billion SEK (£4.1 billion), including ownership of housing company Rickshem. Its parent company, AMF, has assets under management of over 436 billion SEK (£41.3 billion).
The business prides itself on its long-term, visionary approach; creating more than just walls and ceilings but vibrant business and meeting places. Working with other major landowners and Stockholm City Council, AMF Fastigheter has helped to accelerate the regeneration of the city centre and place Stockholm as a world class urban environment. The next challenge for AMF Fastigheter is to ensure Stockholm’s reputation as a global business hub continues to grow.