Redwood coordinated the launch of leading British retailer River Island, to the Swedish market. River Island has taken space in Stockholm City’s premier shopping mall, Gallerian, which is owned by Redwood client, AMF Fastigheter.

River Island is now trading alongside Scandinavia’s best performing Hollister, in the new extension to the south of the centre that opened in 2011. It will benefit from Gallerian’s impressive daily footfall of 50,000 customers (18.2 million annually) and complement the centre’s already thriving tenant mix of dominant names, including Vera Moda, Jack & Jones, H&M and Clas Ohlson. Comprising 85 retail units, Gallerian is located only 600 metres from the central Stockholm train station and is easily accessible from two metro stations and multiple bus routes.

Redwood is retained by AMF Fastigheter to provide strategic marketing communications consultancy and PR services to raise awareness of the company and promote Stockholm as the business and retail destination of choice to an international audience. This is primarily focussed on the business’s innovative and visionary commercial property ventures in central Stockholm.