Redwood has recently been supporting a number of local authority clients as they develop proposals to create employment, attract businesses and investment, build new homes and support their high streets as they adapt to new challenges. Here we showcase two that operate in highly contrasting built environments but both seek to bring long-term regeneration benefits to their respective communities.
Camden
Redwood has been providing comms support for Camden Council’s regeneration of two Council-owned sites in Camley Street near King’s Cross. Alongside much-needed affordable housing, the proposals harness science and research, through more than 250,000 sq ft of new Knowledge Quarter-led commercial space, as a catalyst for regeneration. Redwood’s support has included the creation of a place identity and an integrated marketing and media campaign to attract potential development partners. The Council is due to make an announcement on a preferred bidder in Spring 2024. A piece we placed in CoStar – one of the UK’s leading property titles – looked at how a balanced approach to regeneration with strong residential and community elements is helping to shape the rapidly evolving area: https://product.costar.com/home/news/1549670665
Camley Street, London / Illustrative view of a life sciences/commercial building on 3-30 Cedar Way (Credit FCBStudios)
Winchester
Redwood is supporting Winchester City Council as it collaborates with its Development Partner, Jigsaw (a partnership between Genr8 Kajima Regeneration Ltd and PfP igloo), to bring forward the Central Winchester Regeneration (CWR) project, on the edge of the city centre. Our support on this project has fed into the creation of a place identity and raised the project’s profile in the local and trade media. The Architects’ Journal – a must-read for those working in built environment design in the UK – has profiled the re-activation of an outdated 1970s shopping arcade in the centre of the historic city of Winchester, see: https://www.architectsjournal.co.uk/buildings/studio-multi-reactivates-1970s-shopping-arcade-in-winchester
