LandAid, the property industry charity which works to end youth homelessness, has launched London’s first colour-in cab to celebrate the organisation’s 30th anniversary.
The taxi livery, donated by Foundation Partner Frogmore, is completely covered with illustrations of the projects that LandAid supports. Playing on the increasingly popular trend for adult colouring books, customers will be offered felt-tip pens with which they can colour in sections of the cab. The Colour-in Cab was designed by the iconic Steve Edge (working alongside advertising agency Mr President) and illustrated by upcoming artist Clara Bacou.
Since the launch, the striking vehicle has been helping to spread LandAid’s message across the city, with the story generating print, broadcast and social media interest, using the hashtag #ColourInCab.
The team expects the cab to be completely coloured-in by March 2017.
Paul Morrish, Chief Executive of LandAid, said: “The colour-in cab is a unique addition to London’s streets. We are so grateful to the team behind the project, which is all about drawing attention to the jaw-dropping fact that over 80,000 young people experience homelessness every year.
“Homelessness is a blight on the lives of each of those young people and through projects such as this we are determined to do what we can to help. Follow us, like us, get involved and make a difference.” Click here for more information.
Redwood delivers pro-bono support for LandAid and supported with the launch of the cab, achieving national and trade coverage for the charity.